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fullybooked

For webshops

The system that makes your webshop sell.

Ads are the last thing we switch on. First we make sure your shop can handle the traffic we send it — only then does the budget go up. We build the system and grow with your results.

  • Full webshop audit
  • Automated email flows
  • Ad creative made for you
  • Run and scaled profitably
Growth system · your webshopLive
  • 01Webshop audit✓ Done
  • 02Email flows✓ Running 24/7
  • 03Ad creativeNew every week
  • 04Campaigns↗ Scaling
  • 05OptimisingOngoing
Monthly revenueWe grow with you
Start€40k
After growth€40k+€24k

Illustrative. We only earn once the teal bar grows.

50+

happy clients

€1M+

ad spend managed

5.0

average Google review

The problem

Does this sound familiar?

Four signs your webshop is leaving money on the table — and that more ad budget will not fix it.

01

The ads run, the revenue does not follow

Traffic arrives, the numbers in Meta do not look bad, but you barely notice it in the bank. The problem is rarely in the campaign then.

02

You cannot tell which euro works

Tracking set up halfway, numbers that do not match your shop, and nobody who can say with certainty which campaign made money.

03

Starting from zero every month

New customers cost money, and the ones who bought once never come back. Growth then depends entirely on what you spend on ads.

04

The advice is always: more budget

The last agency said it too. More budget on top of a funnel that does not convert only makes the loss bigger.

The system

Five pillars. One system.

An AI- and data-driven system that strengthens every step of your funnel — from first click to repeat purchase. Each pillar feeds the next, in this order.

01 · Fix
02 · Prove
03 · Scale
01 · FixWeek 1–2

Plug the leaks before raising the budget

Most webshops do not have an advertising problem, they have a conversion problem. We measure what actually happens first — tracking, product pages, checkout — and repair whatever leaks money.

  • Tracking
  • CRO audit
  • Product pages
  • Roadmap
ResultA shop that can handle the traffic.
Where this works in your funnel
  • Visitors
  • Product page
  • Cart
  • Purchase
  • Repeat purchase
Week 1Month 2Month 3Month 4Month 5Month 6

The work

Ads we made. Budgets they earned back.

Creative is half the battle on Meta and Google. We produce it in-house — 40+ variations a month, tested hard, killed fast if it doesn’t perform.

  • UGC
  • Studio
  • AI-assisted
See what they delivered

Working together

We do it, or we do it together.

Whether we run the whole system or coach your team through it, the order stays the same.

Done for you

We build and run the whole system.

You focus on your products and your customers, we handle everything around them.

  • Audit and fixes in your shop
  • Email flows built and managed
  • Ad creative made for you
  • Campaigns run and scaled
  • One point of contact, the same dashboard

Done with you

You keep it in-house.

We build the plan and review what you are running every week.

  • A growth plan built for you
  • The audit walked through together
  • Templates for your email flows
  • Direction on the creative you produce
  • Weekly check-in

Reviews

What our clients say.

All real Google reviews. Nothing cherry-picked, nothing polished up.

5,0Google reviews

  • “We are so happy with our new website, built and designed by Fully Booked. PJ was fantastic to work with—he struck the perfect balance of taking initiative and moving things forward with minimal support, while also checking in regularly to gather the right details and honor our vision. The end result is a more user-friendly site that’s easier for our team to manage on the backend, beautifully simplified in content, and a professional yet playful reflection of our brand. Definitely recommend.”

    Tiffany Pallotto

  • “Very happy with the collaboration! Pieter-Jan brought my website fully up to date, in a clear structure that I can now easily adjust and maintain myself. On top of that he set up Google Ads properly, so we were visible straight away. Professional, quick and effective!”

    Joachim Vanhaeren

    Translated from Dutch

  • “I am very happy with working with Pieter-Jan on building the website for my practice, both when it comes to support on the content and to how transparent he was about pricing.”

    Wim Vandebeek

    Translated from Dutch

  • “We started working together when the shop opened. Not only have my followers gone up a lot — so have my sales in the shop!”

    Lies Vantilt

    Translated from Dutch

  • “Really pleasant to work with Pieter-Jan. Knows his stuff.”

    Mathys A

    Translated from Dutch

  • “Value for money is definitely right. Easy to reach, communication runs smoothly. Happy to go looking for solutions.”

    Machteld

    Translated from Dutch

  • “Brilliant!!!”

    Philippe

    Translated from Dutch

FAQ

Frequently asked questions

Question not here? Ask it in the intro call.

It is not about your revenue but about your margin and your product. If there is room in the margin and people genuinely want the product, there is something to build. That is exactly what we look at in the first call — and if we cannot help, we will say so.

Ready to be fully booked?

Book an intro call with PJ — no pitch, just an honest look at your situation. 30 minutes, no obligations. If we can't help, we'll say so.

Talk to PJ

You'll leave with a few honest pointers either way.

PJ Vanstraelen, founder of FullyBooked

PJ Vanstraelen

Founder — your point of contact