For anyone selling to businesses
B2B AI lead generation
If you sell to businesses, your next client rarely arrives through an ad. We set up automated LinkedIn DMs and cold email campaigns, and make sure every reply lands in your CRM automatically.
- Automated LinkedIn DMs
- Cold email campaigns
- Leads land straight in your CRM
How we approach it
The list before the message
A perfect email to the wrong people gets you nothing. We first pin down exactly who you want to reach — industry, company size, role — and build the list around that. Only then do we write the messages.
LinkedIn and email side by side
One channel on its own is fragile. A connection request with a message on LinkedIn and an email sequence that follows on from it reinforce each other: you are recognised before you ask for anything.
Every lead in your CRM
Replies do not sit in an inbox nobody watches. Anyone who answers lands in your CRM automatically with the context of the conversation attached, ready for you or your salesperson to follow up.
Tidy and within the rules
Automated does not mean indiscriminate. Volumes stay manageable, messages are personal enough to read as human, and there is always a clear way to opt out.
FAQ
Frequently asked questions
Under the GDPR you may approach businesses on the basis of legitimate interest, as long as you are clear about who you are, why you are getting in touch and how someone opts out. We build that in as standard. If you are unsure about your specific situation, put it to your own legal adviser.
We can connect most common systems. If you do not have one yet, we look at what fits you in the first call — leads that land nowhere are not leads.
No. We make sure the right people want to talk to you; the conversation itself is yours or your salesperson’s. That is where your knowledge of the product sits.
Ready to be fully booked?
Book an intro call with PJ — no pitch, just an honest look at your situation. 30 minutes, no obligations. If we can't help, we'll say so.
Talk to PJYou'll leave with a few honest pointers either way.

PJ Vanstraelen
Founder — your point of contact

For anyone selling to businesses