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fullybooked

B2B AI lead generation

New conversations every week. Without you prospecting.

A fully automated sales system that consistently generates new qualified leads and follows them up on its own.

AI writes a personal message for every prospect, on LinkedIn and by email. Anyone who replies lands in your CRM with the whole conversation attached.

  • Personalised by AI
  • LinkedIn and email
  • Automatic follow-up
  • Leads straight into your CRM
Sales system · todayRunning

Sent

128

Replies

14

In CRM

9

  • Lotte De SmetAI message sentLinkedIn
  • Tom JanssensAdded with the full conversation→ CRM
  • Tom Janssens“Feel free to send some more info.”Reply
  • Elien MaesAI message sentEmail
  • Jonas WoutersConnection request acceptedLinkedIn

2

channels that reinforce each other

1-to-1

every message personal

0

leads left sitting

5.0

average Google review

The problem

Does this sound familiar?

If you sell to businesses, your next client rarely arrives through an ad. Yet new business often comes down to luck.

01

Your pipeline depends on your network

Referrals and word of mouth work, until they stop. A good month and an empty month alternate without you knowing why.

02

Prospecting is always what slips

Client work comes first. Building lists, writing messages and following up becomes something for “next week”.

03

Generic messages get ignored

“I came across your profile and thought…” Everyone gets them, nobody reads them. A mass mail to the wrong people brings in nothing.

04

Replies disappear into an inbox

Someone shows interest, but nobody follows up in time. Most deals are not lost to a competitor but to silence.

The system

From list to meeting.

Four steps we set up properly once. After that the system runs every day, and you only talk to the people who are interested.

01Target

The list first

Industry, company size, role: we pin down exactly who you want to reach and build the list around that.

02AI

Then the message

For each prospect the AI reads what is relevant — role, company, recent updates — and writes a message that reads as human.

03Outreach

LinkedIn and email

A connection request, a message, an email sequence that follows on from it. You are recognised before you ask for anything.

04CRM

Every lead in your CRM

Anyone who answers lands in your CRM automatically with the whole conversation attached. Ready for you or your salesperson to follow up.

The follow-up · automatic, per prospect
  1. Day 1Connection requestWith a short, personal note.
  2. Day 3LinkedIn messageWritten by AI, starting from what is going on with them.
  3. Day 5EmailFollows on from the LinkedIn message. You are recognised.
  4. Day 9Follow-upStopped automatically: there is already a reply.
  5. Day 14Last messageStopped automatically: there is already a reply.
  6. On replyLead in your CRMWith the whole conversation attached, ready to follow up.

Live example

Automated. Not indiscriminate.

Pick a prospect and watch the system build a message. Not a template with a name pasted in: every message starts from what is going on with that person.

1 · Pick a prospect
2 · What the AI picks up
  • Posted last week about struggling to find drivers
  • Company is opening a second depot
  • 6 open vacancies on the website
3 · The message
LinkedIn message to Lotte De SmetHR director · Logistics company

● AI writing…

A fictional prospect, for illustration. In your campaign we approve the tone of voice and the examples together before anything goes out.

Tidy

Within the rules. With your name on it.

The system speaks on your behalf. Which is why we treat it that way.

01

Manageable volumes

Not thousands of mails a day. That keeps your domain healthy and your LinkedIn account safe.

02

Reads as human

Personal enough that nobody thinks of a robot, short enough that it gets read.

03

Always a way out

There is always a clear way to opt out. Anyone who does hears nothing more.

Reviews

What our clients say.

All real Google reviews. Nothing cherry-picked, nothing polished up.

5,0Google reviews

  • “We are so happy with our new website, built and designed by Fully Booked. PJ was fantastic to work with—he struck the perfect balance of taking initiative and moving things forward with minimal support, while also checking in regularly to gather the right details and honor our vision. The end result is a more user-friendly site that’s easier for our team to manage on the backend, beautifully simplified in content, and a professional yet playful reflection of our brand. Definitely recommend.”

    Tiffany Pallotto

  • “Very happy with the collaboration! Pieter-Jan brought my website fully up to date, in a clear structure that I can now easily adjust and maintain myself. On top of that he set up Google Ads properly, so we were visible straight away. Professional, quick and effective!”

    Joachim Vanhaeren

    Translated from Dutch

  • “I am very happy with working with Pieter-Jan on building the website for my practice, both when it comes to support on the content and to how transparent he was about pricing.”

    Wim Vandebeek

    Translated from Dutch

  • “We started working together when the shop opened. Not only have my followers gone up a lot — so have my sales in the shop!”

    Lies Vantilt

    Translated from Dutch

  • “Really pleasant to work with Pieter-Jan. Knows his stuff.”

    Mathys A

    Translated from Dutch

  • “Value for money is definitely right. Easy to reach, communication runs smoothly. Happy to go looking for solutions.”

    Machteld

    Translated from Dutch

  • “Brilliant!!!”

    Philippe

    Translated from Dutch

FAQ

Frequently asked questions

Question not here? Ask it in the intro call.

No. We send to a tightly defined list of people your offer is relevant to, with messages that start from their situation. Volumes stay limited, and anyone who is not interested can always opt out.

Ready to be fully booked?

Book an intro call with PJ — no pitch, just an honest look at your situation. 30 minutes, no obligations. If we can't help, we'll say so.

Talk to PJ

You'll leave with a few honest pointers either way.

PJ Vanstraelen, founder of FullyBooked

PJ Vanstraelen

Founder — your point of contact