About FullyBooked
About FullyBookedHi, I'm PJ. I don't hide behind an agency logo.
When you work with FullyBooked, you work with me. I build the strategy with you, I'm in your ad account every week, and when something changes you hear it from me — not from an account manager reading a dashboard.
- 30+
- happy clients
- €250k+
- ad spend managed
- 1
- point of contact: me
PJ Vanstraelen
Founder, FullyBooked
How we got here
We started as an ad agency — then fixed everything that happens after the click.
The team
A small team. You get all of us — no juniors, no layers.
Started
Just ads.
Meta & Google campaigns for local brands. We got really good at it.
Realised
The gap.
Great ads, but funnels that couldn't convert the traffic. More ads can't fix that.
Today
Full funnel — still ad experts.
We fix the funnel first, then scale the ads. For ads, you come to us — not a generic agency.
Still ad experts — that's exactly why we won't run yours until the rest is ready to convert them.
And since we're paid on results, a broken funnel costs us too. The model keeps everyone honest.
What we believe
Four things we'll never budge on.
01
Funnel before budget.
We will never tell you to raise your ad spend to fix a conversion problem. Order of operations is the whole game.
02
Strategy is a conversation.
You know your business, we know performance marketing. The plan gets built together — and we'll push back when we disagree.
03
Honest numbers, always.
You see the same dashboard we do — the wins and the misses. If something isn't working, you'll hear it from us first.
04
Paid on performance.
No results, no invoice. It's not a marketing line — it's how the business is built, and why we say no to briefs we can't win.
Ready to be fully booked?
Book an intro call with PJ — no pitch, just an honest look at your situation. 30 minutes, no obligations. If we can't help, we'll say so.
Talk to PJYou'll leave with a few honest pointers either way.
PJ Vanstraelen
Founder — your point of contact