Client stories

Proof beats promises.

Every story below follows the same arc: what was going wrong, what we changed together, and what happened to the numbers. No cherry-picked screenshots.

Featured case

Juuniek

First we fixed the conversion. Then we scaled.

The problemA great product with traffic that wouldn't convert — scaling ads on top of that would have burned the budget.

What we didImproved conversion across the store first — then scaled the ads aggressively, with creative tested and refreshed every week.

What happenedRevenue up 500% over the last 6 months at a 3.6x average ROAS — and a founder on stage picking up an award.

+500%
revenue growth: 3.6x
average ROAS: 6
months of growth

Every client story

pepmints

E-commerce · Energy mints

+93%

returning customer rate

The problem: Plenty of first orders, almost no second ones. Every new customer had to be bought again from scratch.
What we did: Automated email flows after every purchase, retargeting for people who had already bought, and incentives that make a second order the obvious next step.
What happened: Returning customer rate up 93% — growth that no longer depends on ad spend alone.

Favorite Family

E-commerce · Family brand

+193%

conversion rate

The problem: Traffic was arriving, but the product page did not answer the questions people had and the checkout lost them halfway.
What we did: Rebuilt the product page around the real objections, made the checkout flow make sense, and added bundles that lift average order value.
What happened: Conversion rate up 193% on the same traffic, with a higher average order value on top.

Bodhi Drinks

Food & drink · Beverages

+182%

revenue growth

The problem: A product people liked, but slow product pages and no follow-up after the first order.
What we did: Updated the product pages, ran AI-assisted creative that we tested and refreshed weekly, and added email flows that bring people back.
What happened: Revenue up 182%, with repeat purchase carrying a growing share of it.

Inside The Orchestra

Web design · Non-profit

insidetheorchestra.org

“We are so happy with our new website, built and designed by Fully Booked. PJ was fantastic to work with—he struck the perfect balance of taking initiative and moving things forward with minimal support, while also checking in regularly to gather the right details and honor our vision. The end result is a more user-friendly site that's easier for our team to manage on the backend, beautifully simplified in content, and a professional yet playful reflection of our brand. Definitely recommend.”

— Tiffany Pallotto

YESS Institute

Web design · Non-profit

yessinstitute.org

DBOA

Web design · Healthcare

dboa.health

Wendelenhof

Web design · Hospitality

wendelenhof.com

“Very satisfied with the collaboration! Pieter-Jan brought my website completely up to date with a clear structure that I can now easily modify and maintain myself. In addition, he ensured a strong Google Ads setup, making us highly visible immediately. Professional, smooth, and effective!”

— Joachim Vanhaeren

WolfskwinT

Web design · Coaching

wolfskwint.be

“I am very happy with the collaboration with Pieter-Jan on building the website for my practice, both when it comes to support on the content and to transparency about pricing.”

— Wim Vandebeek

Feestmakelaar

Web design · Events

feestmakelaar.be

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